Understanding search engine’s optimization goals is very vital. SEO has more to it than stuffing keywords or link building; instead, it is the level of authority a site has in its league of industries. Both the search engines and you need to bring about the best user experience. Although there are lots of factors determining how Google or Bing rank websites for given keywords, there also other fundamental aspects that are checked.
A good search engine professional will let you know that prior to diving into writing your optimized content; you need to make sure that your website is user-friendly. There is no need of sending visitors to your website if the site offers a difficult interface to your visitors because it will make your visitors leave your site in frustration. The easier it’s your visitors find and navigate your website, the better the rank in search engines.
Sites speed Pages that load slowly frustrate visitors and offer devastating on-site experiences. In addition, with the incorporation of mobile devices, it is more important to make your site load faster to prevent your site from taking a whole five minutes to load on a mobile device.
File structure and labeling Sites are made up of many files like image files, HTML and content files (PDFs). All of these files sites should be properly organized and named in a logical way. For example, you shouldn’t name your hotel lobby photo as “IMG_2002.jpg.” Instead, give it a more descriptive name, like Intercontinental-Lobby.jpg.” That small change gives your content a bigger chance of appearing on a keyword search. Your site’s URL should make a little sense even to the untrained eye. This URL gives visitors an idea of the sites content.
Canonicalization Also known as duplicate content, this error occurs when 2 pages of your website have duplicate content or almost identical. In the event this happens, search engines usually keep one page instead of publishing both of them.
Server errors Everyone has ever encountered a 404 error or the page you’re looking for, cannot be found. These sites aren’t bad, but just a small problem with broken links or an outdated link. Google and Bing have webmaster tools that help in troubleshooting these pesky errors
Content optimization used for sites relevance Content optimization focuses on the relevance of your website to the keyword searches whereas site architecture deals with site usability.
Meta Tags This is search engine optimization 101. Optimizing your description meta tags and titles is one of the basic things to optimize your site. While meta tag alone won’t rank you above your competitors in search engine rankings, it is a vital step in the vetting process.
Headings Headings play a big part in usability of your site. They’re the subtitles on your page that assist in breaking your blocks of content into smaller labeled chunks. Although they’ve little impact on content optimization, headings should not be optimized for the search engines.
Body text You should focus on two to three keywords on a single page. Write only for your visitor’s and not for the search engines. Your content should be naturally be incorporated and never should it be stuffed with keywords. Keyword stuffing can bring your sites rank down or even get banned.
Intra-site Links These links one page to another within your site. These links assist in getting search engines to grow deeper into your sites content. Intra-site links have a close relationship with usability.
Interesting Content Relevant Seo is a vital component that should be looked into as it’s one of the most fundamental components that keep your visitors coming back and sharing your site’s content with the rest of the world. Making your content interesting makes it relevant and thus retains visitors.